“The effort to build an editor in-house would just be immense. We would have needed an entire team dedicated full-time throughout the year to build a content editor that fits our needs …Now, with the Beefree SDK, we have one person who manages the SDK configuration and new features. That’s all it takes. It’s like having an extra development team.” -Ben Ivers, Chief Product Officer, Tenon
Tenon: the marketing automation solution for ServiceNow customers
As a fast-scaling company, Tenon needed to optimize resources and focus on its core mission—elevating marketing teams. Instead of allocating developers to a complex build, Tenon leveraged the Beefree SDK, saving time, money, and effort.
Why ‘buy’ was better than ‘build’ for Tenon’s growth
Tenon was ready to expand its platform by introducing marketing automation capabilities. However, developing the content builders in-house wasn’t going to be sustainable because of the necessary 6–9 month development cycle.
“The effort to build an editor would just be immense. We’d likely need an entire team dedicated full-time throughout the year to doing the content editor build-out.” -Ben Ivers, CPO, Tenon
And, as a 30 person company, Tenon needed to prioritize efficiency and focus their efforts and resources on core growth initiatives. So, dedicating an entire team to build out one section of their product just wasn’t feasible.
By choosing the Beefree SDK, Tenon saved over six figures—redirecting resources toward core product innovation instead.
With Beefree SDK, Tenon deployed a fully branded, seamlessly integrated content editor in just five weeks.
From selection to fully customized deployment in only 5 weeks
With industry leaders like Cheetah Digital endorsing Beefree SDK, Tenon’s leadership quickly saw its potential.
In just one week, Tenon configured the core Beefree SDK components. Within a month, they had a fully customized editor deployed—seamlessly matching their brand and user experience.
“Even in our specialized environment, Beefree was easy to implement.” -Brad B., UI Developer, Tenon
Replacing a team with just one person: how Beefree SDK makes maintenance and upgrades a breeze
After the initial deployment effort, Tenon is able to maintain and improve their SDK implementation with ease.
“Beefree constantly makes improvements to the editor, and we have one person who manages the SDK configuration and new features. That’s all it takes. It’s like having an extra development team.” -Ben Ivers, CPO, Tenon
Beefree SDK’s determination to roll out new features, such as the various APIs and valuable click-to-enable capabilities, allows this lean team to always improve its platform without the need for a long roadmap burdened by the cycle of pitching, developing, shipping, and improving.
Reusable content: a game-changer for end user efficiency
One powerful feature that Tenon was able to launch without investing any development time was the ability for its users to save and reuse content—like headers and footers—which saves Tenon’s end users from hours of repetitive work, improving efficiency and consistency.
Beefree SDK made it easy for Tenon to provide this by releasing Hosted Saved Rows, which is a click-to-enable option that allows its customers to provide their end users with the ability to save and reuse content without any need to develop the infrastructure on their own.
“Hosted Saved Rows saved us a two-month block on our development roadmap. We turned it on, reassigned the developer, and kept moving.” -Ben Ivers, CPO, Tenon
Presaved and reusable content = countless hours saved
One of Tenon’s users with over 4,000 templates has drastically reduced time spent updating content using Hosted Saved Rows. The customer couldn’t even calculate how much time Saved Rows saves her, because it’s completely transformed their workflow.
AI & APIs: unlocking even more flexibility
The Beefree SDK offers built-in AI capabilities—such as AI-powered copy and image generation—as well as the flexibility to integrate custom LLMs. This allows Tenon to tailor experiences for customers who already use AI in their workflows.
“The fact that you can connect different customer instances to a different LLM is huge. Many of our customers already have their own LLMs, and Beefree lets us personalize the app to fit their needs perfectly.” -Ben Ivers, CPO, Tenon
And, APIs have proven invaluable—from being able to provide its users with integrated access to Beefree’s professionally-designed and maintained catalog of over 1,700 email and landing page templates, to autogenerating thumbnail images from the HTML.
Scaling faster with a trusted partner
Here at Beefree, we understand that customers need more than just powerful tools—they need a partner who’s just as invested in their success. With Beefree, customers get both: an intuitive, best-in-class product and a technical support team that truly delivers:
“The level of service we get is unparalleled. Beefree is one of the most responsive companies I’ve ever worked with, and I particularly appreciate the dedicated Slack channel for real-time collaboration. Working with Beefree feels less like vendor support and more like an extension of our team.” -Ben Ivers, CPO, Tenon
That partnership has a direct impact on Tenon’s growth. With Beefree as a trusted name in the industry, Tenon can accelerate its sales cycle—closing deals faster simply by mentioning Beefree is part of their tech stack.
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