AI is changing how people create content. Is your product keeping up?

AI tools are reshaping how people work faster than most product roadmaps can keep pace with. If content creation is part of your product, this is existential: many people already use Claude or ChatGPT as their first step in creating new content, and this pattern will only become more common. How do they go from there to your tool?

In this session, Massimo Arrigoni, CEO at Beefree, shares what you can do to keep your product relevant in the age of AI. You’ll get:

• Real data on what users actually want from AI and content creation tools. We surveyed hundreds of marketers about their use of AI and what they expect from AI tools to be useful, and we’re turning these insights into genuinely useful takeaways to inform your AI roadmap.
• A two-part framework for staying relevant. Learn why the secret to relevance is two-fold: Build an in-app experience compelling enough to be a real moat. And create the connections that let users move between their AI tool of choice and your product.
• Honest insights into what we’ve learned in Beefree’s AI journey so far and a sneak preview into where we’re planning to take our own products next.

If you're a product leader or founder deciding how to evolve the content creation tools in your product, this session is for you.