Introduction
As the Head of Product at iPresso, I spend a lot of time thinking about how to make our platform even more valuable for marketers. One recurring theme we’ve heard from our users over the years is this:
"I love the automation, but I wish email creation was faster, easier, and more flexible."
That was the challenge we set out to solve.
Instead of building a new editor from scratch, we looked for the best content creation solution we could integrate directly into iPresso. After a careful evaluation process, the choice was clear—Beefree SDK.
In this post, I’ll walk you through why we made that decision, what the integration process looked like, and how it’s transforming the way our users create and launch email campaigns today.
Why we needed a new solution for email creation
At iPresso, our mission is to simplify and enhance multichannel marketing through automation and personalization. Our users—primarily marketers in industries like e-commerce, finance, and retail—create everything from onboarding workflows and transactional SMS to newsletters and promotional emails.
But while our automation engine was a big win for productivity, we noticed many users struggling with the design phase of emails.
Not everyone is comfortable with HTML. And those who are often don’t have the time to code layouts from scratch. We needed a way to empower marketers to create beautiful, responsive, on-brand emails—without needing technical skills.
That’s when we began looking for a content creation tool that could integrate directly into our platform.
What made Beefree SDK the right fit
When we evaluated potential partners, we had a clear set of criteria:
- No-code editing experience
- Drag-and-drop interface that marketers could learn quickly
- Robust template library to jumpstart campaign creation
- Customizability so emails reflect each brand’s look and feel
- Mobile optimization by default
- Reliable, well-documented SDK that our devs could easily work with
- Scalability for our fast-growing user base
Beefree SDK checked all of these boxes—and then some.
What really stood out was how well it aligned with our own product philosophy: intuitive, flexible, and powerful. We weren’t just embedding a tool; we were extending our platform in a way that felt native and seamless to users.
How we integrated the email editor into iPresso
The integration process was smoother than we expected, and that’s a credit to both our development team and the excellent documentation provided by the Beefree team.
Here’s a quick overview of how we approached it:
- Scoping the integration: We worked closely with Beefree to define which features we wanted to bring into the platform (email editor, templates, customization).
- Embedding via SDK: Our developers quickly got the editor up and running using the SDK’s APIs. No complex setup, just clear guidance and flexibility.
- Branding the experience: We customized the editor so it looked and felt like iPresso—clean, familiar, and consistent.
- Thorough testing: From responsiveness to load performance, our QA team put the integration through its paces.
- User feedback loop: We fine-tuned the UI based on real user input to make the experience even better.
Since launch, the experience has been rock-solid.
The impact for our users
The change in user experience was immediate—and dramatic.
Here’s what we’re seeing:
🎯 Faster email creation
What used to take hours now takes minutes. Users love how they can drag and drop blocks, tweak designs, and send professional-looking emails without calling their developers.
📈 Better engagement
Thanks to responsive templates and intuitive editing, our customers are seeing improved open and click-through rates—especially on mobile.
🎨 Creative confidence
Marketers can fully express their brand identity without technical roadblocks. From layout to imagery, they’re in control.
🏠 Workflow efficiency
Everything happens in one place now: design, automation, and deployment. No more jumping between tools.
🤝 Collaboration
The no-code approach makes it easier for marketing teams to collaborate across roles—whether they’re strategists, content writers, or designers.
What our users are saying
We’ve heard a lot of encouraging feedback since launching the Beefree-powered editor:
"It’s just so easy. I used to rely on our dev team for every change. Now I can do it myself."
"The templates are beautiful and easy to tweak. I’ve created campaigns in half the time."
"Our mobile metrics have improved noticeably since we switched to the new editor."
As a product leader, hearing this kind of feedback is incredibly rewarding. It tells us we solved a real pain point—and that our users are better equipped to focus on what matters: crafting great campaigns that drive results.
What’s next: expanding to pages and popups
The email editor was just the beginning.
We’re currently working on integrating Beefree SDK’s page builder and popup builder into iPresso. This will allow marketers to create landing pages, lead gen forms, and interactive popups without writing a single line of code.
It’s all part of our larger vision to provide a truly unified content and automation platform—where every touchpoint, from email to web, can be created and managed in one place.
Final thoughts
Integrating Beefree SDK was one of the most impactful decisions we’ve made recently at iPresso. It brought immediate value to our users, simplified their workflows, and helped us deliver our promise of making marketing automation more accessible and effective.
If you’re a product manager or developer at a SaaS company and you’re considering embedding a content editor, I can’t recommend Beefree SDK enough. It’s powerful, flexible, and easy to integrate—and your users will thank you.
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