Beefree SDK blog

From BEE Plugin to Beefree SDK: Unlocking a world of limitless content creation

Luca Penati
Luca Penati
August 30, 2023
5 min read
From BEE Plugin to Beefree SDK: Unlocking a world of limitless content creation
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The story behind the name change

In 2014, we embarked on a journey with a clear mission: to revolutionize email creation through a powerful yet intuitive tool we initially called BEE—short for "Best Email Editor." 

In 2015, we launched BEE Plugin, an embeddable email editor for SaaS. But as with any great narrative, change is inevitable, and nine years later, we've found that we've outgrown our initial cocoon. 

Introducing Beefree SDK: An evolution tailored for SaaS developers and product managers

As BEE becomes Beefree, BEE Plugin has also transitioned to become Beefree SDK. This is more than a name change—it's a transformation that accurately reflects the expanded capabilities and seamless integration features that this software development kit (SDK) now brings to the table. 

Why the shift to Beefree SDK?

Expansive Functionality:

The world doesn't stop at email, and neither do we. Beefree SDK represents our commitment to go beyond traditional boundaries. Originally designed as an embeddable email editor, it has evolved into a toolkit that covers different content creation needs. It includes landing page builders, popup builders, a file manager, a template catalog API, and more. This evolution allows SaaS platforms to offer their end-users a comprehensive content design experience.

Smooth Integration:

Beefree SDK was built to embed seamlessly into your existing architecture. It's designed with the developer in mind, aiming to simplify integration with a variety of platforms. This is crucial for product managers looking to bring a unified and streamlined content creation process to their applications.

What's in it for our customers?

Our commitment remains unchanged. In fact, we're doubling down on what has always been our promise:

1. Accelerated go-to-market strategy:

By adopting Beefree SDK, product managers can drastically reduce the time needed to introduce robust content design functionalities into their products. This translates into faster time-to-market and a competitive advantage in today's fast-paced digital landscape.

2. Reduced development load:

For developers, the SDK removes the need to build intricate visual builders from scratch. No more investing countless hours into developing, testing, and maintaining a feature that Beefree SDK can provide efficiently and effectively.

3. Unwavering reliability:

By choosing Beefree SDK, you are not just opting for embeddable components and services but a promise of stability, security, and safety. With a track record of 99.5% uptime, we stand as the trusted choice for over 600 SaaS applications. Our ISO 27001 certification, partnership with the AWS Partner Network, and a fully scalable architecture reinforce our dedication to delivering uninterrupted service, granting you peace of mind at all times.

4. Exceptional user experience:

Empower your users with a seamless and effortless content creation journey. Our no-code, drag-and-drop visual builder is designed to provide a clean, intuitive, and user-friendly experience. With broad email compatibility, including for Outlook, and total mobile responsiveness, we ensure their content shines everywhere. Plus, with built-in collaboration tools and an AI copy assistant, we've streamlined the process to drive efficiency and enhance creativity.

5. A comprehensive all-in-one toolkit for SaaS businesses of any size:

Whether you're a budding startup or a large-scale enterprise, the toolkit is tailored to provide an effortless integration of content builders into your applications. Startups can leverage Beefree SDK to bypass the time and resources required to build these features from scratch. At the same time, for larger corporations, it offers a secure, scalable, and robust solution, allowing them to differentiate their offerings with advanced customization and personalization. 

But what truly makes Beefree SDK standout is its relentless commitment to innovation. With pioneering features such as embedding generative AI within its visual builders and a significant focus on accessibility, it positions itself as an industry leader. Beefree SDK is not just about integration; it's about enabling SaaS platforms to offer their users a state-of-the-art content creation experience.

A bright future with Beefree SDK

Our transition to Beefree SDK marks not just a new chapter, but an entire sequel brimming with promise and potential. For our customers who are SaaS leaders, product managers and developers, Beefree SDK is a pathway to easier, faster, and more efficient content creation for your end-users. We invite you to be a part of this journey, to soar to new heights, free of limitations.

Explore what Beefree and Beefree SDK can offer by visiting our new websites at and and Remember, the sky isn't the limit; it's merely the beginning.

If you are interested in learning more about the Beefree brand evolution, check out this blog post.

Luca Penati
Luca Penati
August 30, 2023
5 min read