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How TruCentive transformed incentive delivery with Beefree SDK

Discover how TruCentive transformed its platform with Beefree SDK, enabling enterprises and small businesses alike to create branded, high-quality content effortlessly.

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The challenge: Designing for diverse needs

TruCentive, founded in 2018, is redefining how organizations deliver gifts, rewards, and incentives to employees, customers, and partners through email and SMS messages. Their diverse client base, including global giants like Microsoft and Dell and small businesses, required a design solution that could seamlessly balance sophisticated branding needs with simplicity and ease of use.

The challenge? Meeting the unique needs of different client sizes: Complexity for Enterprise Clients: Large corporations needed a tool that maintained strict brand guidelines and ensured polished, consistent communications.
Lack of resources for Small Businesses: Smaller clients lacked the resources and expertise to create professional-looking emails and landing pages.

Without an effective design solution, TruCentive risked client dissatisfaction—large enterprises could suffer from inconsistent branding, and small businesses might fail to engage their audiences.

The solution: Beefree SDK to the rescue

TruCentive needed a reliable partner to help their clients navigate these challenges. TruCentive found the answer in Beefree SDK, integrating its powerful drag-and-drop email and landing page editor to offer a seamless design experience. The benefits were immediate:

Ease of use: “Beefree SDK has been a game-changer for us. Our customers, from large corporations to small businesses, can now create high-quality, branded content with ease,” shared Jim Meyer, CMO of TruCentive.
Customization at scale: Custom branding features and automatic insertion of logos ensured consistency.
Quick implementation: “We were fully live with our customers using Beefree SDK within three weeks,” Meyer said, highlighting its minimal impact on their engineering resources.

Solving complex design needs

Beefree SDK empowered TruCentive to:

Simplify design for all users: The drag-and-drop interface enabled both enterprise and small business users to create professional content effortlessly.
Maintain brand consistency: Enterprises could adhere to strict branding requirements, while small businesses enjoyed built-in design quality without needing advanced skills.
Accelerate go-to-market: The swift implementation allowed clients to use new design tools quickly, improving time-to-launch.

Real results: The impact of Beefree SDK

TruCentive experienced key benefits from integrating Beefree SDK:

Faster time to market: TruCentive was able to fully implement Beefree SDK within three weeks, allowing their customers to quickly begin using the new design features.
Increased customer engagement: The intuitive design tool empowered TruCentive’s clients to create more engaging emails and landing pages, improving incentive delivery success rates and memorability.
Improved customer experience: The easy-to-use interface led to fewer support requests, enhancing customer satisfaction.
Daily usability: “I use Beefree SDK daily to create both customer-facing incentives and internal marketing content. It’s the easiest and fastest way I’ve found to create high-quality templates used by thousands of customers,” Meyer noted.

Why TruCentive chose Beefree SDK

This isn’t my first time incorporating Beefree into a platform. I knew it had best-in-class design capabilities and could address the varying skill levels of our customers.

Jim Meyer

CMO, TruCentive

We needed a tool that would give both large corporations with strict brand rules and small businesses with limited resources the ability to create polished, on-brand communications with ease.

Jim Meyer

CMO, TruCentive

The Beefree SDK is core to one of our three product pillars—design excellence. It allows both enterprise clients and small businesses to create consistent, high-quality content without the need for extensive technical skills.

Jim Meyer

CMO, TruCentive

We use auto-insertion features to streamline the process—every new template automatically includes the company’s logo and required messaging, ensuring consistent branding without extra effort.

Jim Meyer

CMO, TruCentive

We were fully live with our customers using Beefree SDK within three weeks. It added a lot of value with minimal engineering effort—something that’s crucial when working with a lean team.

Jim Meyer

CMO, TruCentive

I use Beefree SDK daily to create both customer-facing incentives and internal marketing content. It’s the easiest and fastest way I’ve found to create high-quality templates that are used by thousands of customers.

Jim Meyer

CMO, TruCentive

Whether it’s an HR message congratulating an employee or an invite from the sales team for coffee, Beefree makes it simple to build these emails and landing pages quickly and with great design.

Jim Meyer

CMO, TruCentive

Beefree SDK empowers our customers to create beautiful content on their own, reducing the need for technical support. This saves us time and helps them launch faster.

Jim Meyer

CMO, TruCentive

It’s easy to underestimate the kind of design capabilities you’ll need in the long run. Having a tool like Beefree SDK, which is both easy to use and offers a broad feature set, ensures you meet your customers' needs today and in the future.

Jim Meyer

CMO, TruCentive

What sets Beefree SDK apart

Meyer highlighted the importance of design excellence: “The Beefree SDK is core to one of our three product pillars—design excellence. It allows both enterprise clients and small businesses to create consistent, high-quality content without extensive technical skills.”

Jim Meyer, CMO of TruCentive, praised the integration, saying: "Beefree SDK has been a game-changer for us. Our customers, from large corporations to small businesses, can now create high-quality, branded content with ease. It saves us time, reduces support costs, and ultimately adds tremendous value for our users."

The Transformation: TruCentive’s new standard for excellence.

By embedding Beefree SDK, TruCentive evolved gift, reward and incentive deliveries from basic communications to a comprehensive, scalable solution meeting diverse client needs and industry leading design capabilities. Whether supporting Fortune 500 companies with strict brand standards or simplifying design for small businesses, Beefree SDK was the reliable, future-proof choice.

Long-term value: “It’s easy to underestimate the kind of design capabilities you’ll need in the long run. Beefree SDK, with its ease of use and extensive features, ensures we meet our customers’ needs today and tomorrow,” Meyer concluded.'

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